About Us

Divalifeus’s Mission
“To Create an Oasis That Inspires and Empowers Women”
Beauty is eternal.  It is captured in the way you feel and in the way you look.  It is timeless.  Every generation needs to feel beautiful.  Some things don’t change. Some things should not change.
Helping women feel beautiful has been our mission since we first opened our doors.  The fashions have changed but the Divalifeus dream has not.  Icons come and go - from Jacqueline Kennedy, to Princess Diana to the red carpet of today.  Throughout it all Divalifeus has made beauty accessible to all women, not just the celebrities.
From the beginning, Divalifeus has been owned and operated by generations of the  family.  Their caring vision of shared beauty affects everything we do. 
Women come to Divalifeus to find that perfect look that makes them feel beautiful and we have been there for them for all of life’s important moments - your first kiss at the dance, graduation, the big interview and the wedding party.  Lives have been changed, and the memories will live forever.
Divalifeus continues to bring that Oasis experience to you stores and through our online shop. 
Some things should never change.